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For Those Who Hate Going Twice

[Print Campaign]


Fiat Group Automobiles Germany AG, Frankfurt/Main


Leo Burnett Germany, Frankfurt/Main

Art Direction

Hugo Moura, Till Rothweiler

Chief Creative Officer

Andreas Pauli

Creative Direction

Jörg Hoffmann, Daniela Ewald


Andreas Daum

This print campaign for the Fiat Ducato is inspired by the phenomenon that people, when they have to bring many items from one place to another, rather carry everything at once instead of going twice. That is particularly true for the clients of this brand, including craftsmen, construction workers and small business owners. The image motifs depict people who stack their tools and wares in an almost artistic way to transport them. This series of ads thus demonstrates the load capacity of the commercial vehicle in a surprising and memorable manner.

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This project can be found in the
International Yearbook Communication Design 2016/2017.