04-03573
Click on image to view high resolution
04-03573
Click on image to view high resolution

Eyes on Gigi

[Digital Campaign]

Client

BMW Group, Munich

Design

Serviceplan/Plan.Net, Munich KBS, New York

Chief Creative Officer

Alexander Schill, Serviceplan Jonathan Mackler, Dan Kelleher, KBS

Creative Direction

Kolja Danquah, Serviceplan

Executive Creative Direction

Michael Wilk, Serviceplan Paul Renner, KBS


Created under the direction of Hollywood director Marc Forster, the digital campaign for the new BMW M2 Coupé takes the form of a fast nutshell game. Shot on an airfield located in the Mojave Desert in California, the video shows five vehicles constantly changing positions, and challenges viewers to track and not lose sight of the car into which supermodel Gigi Hadid stepped. The right answer is indicated on the campaign-related microsite that also offers viewing of the video shot with 360-degree movie technology.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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