Integrated Campaign

Vector Coded Ads

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Vector is a huge employer in the IT sector and a technology partner to the global automotive industry. However, it is virtually unknown among career starters. With the aim of lending the company a striking appeal as an employer brand, this campaign speaks directly to potential applicants in their programming language of choice – from Java to C++. The self-made feel of the campaign does not come across as advertising but rather as a dialogue between experts – with confident statements that repeatedly highlight the unique mindset of the people at Vector.

Red Dot

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