05-0448
Click on image to view high resolution
05-0448
Click on image to view high resolution

Pinchajii Tea House

[Packaging]

Client

Pinchajii Tea House, Melbourne

Design

Yeast Design Consultants, Taipei

creative direction/concept

Taiway Chang

graphic design/printing

Taiway Chang


With an aim to highlight the characteristics of Taiwanese tea among the oriental teas, this packaging design achieves a moderate balance between high and low profile. It combines the Chinese character “Pin” from the name of the tea house, Pinchajii, with a Chinese lattice design, which is also complemented by the English tran­scription “Pinchajii”. The packaging design uses a minimum of print and colour, while the use of recycled paper material represents the spirit of environmental protection.

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