Click on image to view high resolution
Click on image to view high resolution

Intelligent – Natural Enzymes Toothpaste

[Cosmetics Packaging]


Free Bio Technology Corp., Taipei City


Proad Identity, Taipei City

Creative Direction

Jennifer Tsai

Intelligent is a Taiwanese toothpaste brand which uses natural enzymes for healthy dental care. The packaging design combines the spirit of the brand with innovative product characteristics. The concept of rare active enzymes is incorporated into the graphic symbols of elements, thus visually highlighting the effectiveness of active enzymes. The packaging material is foil cardboard. The bright and metallic look of the outer packaging emphasises the strength and health of teeth as the key message while enhancing the tactile product impression.

You want to submit your projects to the Red Dot Design Award? Please enter here.

This project can be found in the
International Yearbook Communication Design 2016/2017.