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Amber Wine

[Beverage Packaging]


Fengfan Farm Products, Jintan


Rong, Shanghai

Originating from Shandong during the Dawenkou culture period six thousand years ago, Hua Diao wine is a representative of the long history of wine culture in China. Due to its long storage and brewing process, the wine is very similar to amber in its golden colour. The black packaging intends to show the cultural nature of the wine as a gift while enhancing its select qualities. With its innovative structure, the packaging design likens the wine to a gem. The exquisite traditional Chinese knot reinforces the brand’s cultural significance and enriches the overall image.

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This project can be found in the
International Yearbook Communication Design 2016/2017.