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Canola Oil

[Food Packaging]


Fengfan Farm Products, Jintan


Rong, Shanghai

Canola oil, also known as “oriental olive oil”, is a popular product in China. This design conveys the pure product characteristics through its minimalist packaging, while the pattern on the back adopts the traditional woodblock printing approach. It visually expresses the refinery process of canola oil. At the same time, the environmentally friendly, handmade paper of the external packaging gives the product a tactile quality, while echoing the concept of its natural origin. The overall extraction method is very simple, thus maximising the contemporary character of the brand.

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This project can be found in the
International Yearbook Communication Design 2016/2017.