06-00485
Click on image to view high resolution
06-00485
Click on image to view high resolution

Nongfu Spring Mineral Water for Infants

[Beverage Packaging]

Client

Nongfu Spring Co., Ltd., Hangzhou

Design

Hangzhou Hotdesign Co., Ltd., Hangzhou

Project Management

Hu Yu


Nongfu Spring is a natural mineral water suitable for mixing with baby formula. The packaging design was specifically developed to meet the needs of young parents. To accommodate different hand sizes, the design allows the bottle to be comfortably held in two ways, from the front and the back. The one-litre capacity covers the full-day requirements of under-two-year-old babies. The label design communicates the purity of the source, conveying a sense of growth and nurturing through the use of an icon that depicts water, forest and birds.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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