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Nongfu Spring Mineral Water for Infants

[Beverage Packaging]


Nongfu Spring Co., Ltd., Hangzhou


Hangzhou Hotdesign Co., Ltd., Hangzhou

Project Management

Hu Yu

Nongfu Spring is a natural mineral water suitable for mixing with baby formula. The packaging design was specifically developed to meet the needs of young parents. To accommodate different hand sizes, the design allows the bottle to be comfortably held in two ways, from the front and the back. The one-litre capacity covers the full-day requirements of under-two-year-old babies. The label design communicates the purity of the source, conveying a sense of growth and nurturing through the use of an icon that depicts water, forest and birds.

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This project can be found in the
International Yearbook Communication Design 2016/2017.