06-00662
Click on image to view high resolution
06-00662
Click on image to view high resolution
06-00662
Click on image to view high resolution
06-00662
Click on image to view high resolution

KisKis

[Food Packaging]

Client

Gary & Bros Confectionary Co., Ltd., Beijing

Design

Box Brand Design Limited, Hong Kong

Art Direction

Yvonne Chung

Creative Direction

Joey Lo

Illustration

Michael Kwong

Photography

Ariom Leung


This packaging has been designed for a peppermint candy brand, aiming to become the trendy choice of a young target group. Different from traditional products, KisKis has a unique black container, similar in size to a smartphone. The packaging comes in two patterns, “temperament” and “wilful”. The strong brand personality is instantly accentuated by the Chinese street slang printed on the surface. The small rubber lip at the top functions as an opener, corresponding to the brand name KisKis. The packaging comes with two drawing pens, allowing consumers to create their own designs.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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