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[Food Packaging]


Hoseo University, Asan City, South Chungcheong Province


Kyeongseon Ki, Sangwoo Kim, Jimin Ahn, Sohyun Park, Moowhan Chung, Hoseo University

Supervising Professor

Panduk Ha

For health conscious people, it is of utmost importance that their food is fresh and they can trust in it. This packaging is for mushrooms that they can plant themselves and use as trustworthy ingredients for their meals. The design is an attempt to make a natural impression and therefore combines naturally portrayed, graphical elements with simple forms. The black-and-white packages are designed to suggest a tree trunk, the usual habitat of mushrooms. The labels provide coloured accents, whereby each type of mushroom is assigned to a certain colour.

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This project can be found in the
International Yearbook Communication Design 2016/2017.