06-00856
Click on image to view high resolution
06-00856
Click on image to view high resolution
06-00856
Click on image to view high resolution
06-00856
Click on image to view high resolution
06-00856
Click on image to view high resolution

Yummy POP!

[Food Packaging]

Client

Non Sheng Co., Ltd., Kaohsiung City

Design

PH7 Creative Lab, Taichung City


Chicken floss and shreds are popular foods in Chinese culture; hence there are many similar products on the market. In order to break out of the traditional market, the product has been repositioned not only as an ingredient for home cooking, but also as a snack for all ages. Therefore, the main goal of the new packaging design is to create a unique image. The product characters with their pop hairstyle have been developed to have a trendy, colourful and chicken-like appearance in order to target a younger consumer group.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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