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64° Reykjavík Distillery – Three Icelandic Liqueurs

[Beverage Packaging]


Reykjavík Distillery ehf, Reykjavík


Reykjavík Distillery ehf, Reykjavík

Creative Direction

Judith Orlishausen, Snorri Jonsson

Graphic Design

Mathias Gödert, Kristin Beier

This packaging design showcases the unique product qualities of these three Icelandic liqueurs. The label is characterised by the three-by-three letter combination reflecting three kinds of indigenous Icelandic fruit or plant: blueberry, rhubarb and crowberry. Three is also the number of ingredients in each bottle: wild grown fruit, sugar and alcohol. The label’s colours are derived from the natural hues of the fruits, underlining the source of the wild ingredients. The logo gives a clear description of the origin of the contents, both in words and symbols, with Reykjavík being located near latitude 64 degrees north.

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This project can be found in the
International Yearbook Communication Design 2016/2017.