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[Food Packaging]


3P SALADS, Karditsa


2YOLK, Athens


Despina Sakellaridi

Creative Direction

George Karayiannis

Graphic Design

Filippos Avgeris


Panayiotis Vassilatos

Managing Direction

Emmanouela Bitsaxaki

Studio Management

Alexandra Papaloudi

So & Jo is a new brand of dips based on traditional Greek recipes, offering a new culinary proposition for the European market. The brand is named after the two business owners and aims to create an association with fun, casual everyday snacking and sharing food with friends. The packaging design follows a pop aesthetic: bright colours that correspond to the main ingredient of each dip and a graffiti font that lends an air of familiarity to the long and quirky Greek food names. Lastly, the Mediterranean ingredients are displayed in the background to convey high quality.

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This project can be found in the
International Yearbook Communication Design 2016/2017.