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Hopfmeister Microbrewery

[Beverage Packaging]


Hopfmeister, Munich


Gallo Design, Munich

Art Direction

Marc Gallo

Hopfmeister beers are a mix of Bavarian heritage and a humorous approach to design and storytelling. Ingredients and craftsmanship are taken seriously, whereas the Hopfmeister brand and its concept created by a group of designers are amusing. The label design comprises a series of different versions, which, according to each individual beer type, illustrate a unique taste experience and show a mix of vintage and modern elements with patterns made of steel engravings, and a typography combining letterpress and classic styles. The names of the beers, in particular, create an appealing quality, while the colour coding along with matching illustrations tells funny stories.

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This project can be found in the
International Yearbook Communication Design 2016/2017.