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Dr. Reckhaus Fly Trap



Reckhaus AG, Gais, Appenzell Ausserrhoden


Alltag, St. Gallen


Jelena Gernert, Jelena Gernert Productions, St. Gallen

The Dr. Reckhaus fly trap represents insect repellent for indoor use with high ecological standards, thus reducing or avoiding the use of biocides. The packaging design also raises awareness for the value of insects. The product packaging has two components in order to clarify both the ecological aspects and the control aspect for the consumer. The outer packaging component in orange has a signal effect at the point of sale, while the interior white packaging component underlines the insect-friendly properties. The product promise is successfully conveyed by the quote, the text and also a reference to further information on the Internet.

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This project can be found in the
International Yearbook Communication Design 2016/2017.