06-01644
Click on image to view high resolution
06-01644
Click on image to view high resolution
06-01644
Click on image to view high resolution

KOI Japanese Sake

[Beverage Packaging]

Client

Imayotsukasa Sake Brewery Co. Ltd., Niigata

Design

BULLET Inc., Tokyo

Art Direction

Aya Codama, BULLET Inc.

Printing

Tatsuhiro Yamagishi, Yamaharu Glass Co. Ltd., Tokyo Shunsuke Kayama, Taiyo Printing Co. Ltd., Tokyo

Project Management

Masayuki Habuki, Wakyo Shouten Co. Ltd., Tokyo Yosuke Tanaka, Imayotsukasa Sake Brewery Co. Ltd.

Typography

Kasetsu, Tokyo


This packaging design for Sake, called “KOI”, has chosen the most famous Japanese ornamental koi fish as a key visual. Its typical red pattern is printed directly onto the white bottle, which resembles the shape of a koi, using a Japanese brushstroke technique. By cutting the shape of the fish silhouette out of the box, the image of a koi is visually emphasised. The colour contrast in combination with the gold-hued accents creates a luxury impression and achieves a high degree of differentiation from competing products at the point of sale. The beauty of the design encourages reuse of the bottle as a decorative object.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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