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Kirin Natural Mineral Water

[Beverage Packaging]


Kirin Beverage Company, Limited, Tokyo


SAGA Inc., Tokyo DENTSU Inc., Tokyo

Art Direction

Kota Sagae, SAGA Inc. Yukie Tamura, DENTSU Inc.

Creative Direction

Tatsuya Hamajima, DENTSU Inc. Kota Sagae, SAGA Inc.

Graphic Design

Kota Sagae, SAGA Inc.

Head of Marketing

Masahiro Chiba

Kirin Natural Mineral Water is a bottled water product sold only via an e-commerce website. Since the water is delivered, customers do not have to carry any water crates. Thirty 310 ml bottles with six different designs are assorted in one crate. To blend in with various kinds of interiors, the bottles featuring a blue print show motifs of water in nature. Only one side of the bottle displays the product name printed in a small font, so that the patterns on the back are seen through the refraction of the mineral water. The patterns look different depending on the angle and the movement of the water.

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This project can be found in the
International Yearbook Communication Design 2016/2017.