University: National Yunlin University of Science and Technology, Douliu City, Yunlin County, Taiwan
Food Packaging
Sunshine Fruit
Sunshine Fruit adopts an unusual way to market pineapple products. The package design is based on a geometrical form and the focus is on two things: the fruit itself and the sun, which is necessary for a good crop. The gift packaging consists of cardboard which encloses the jar with the pineapple product. The outer wrapping itself brings to mind the fruit. The upper part is a reproduction of the leaf crown; the colour scheme is yellow, orange and brown, corresponding to the appearance of a sun-ripened pineapple.
Credits
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University:Chungyu Institute of Technology, Keelung City
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Supervising Professor:Hsien-Ju Lin
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Design:Nan-Yan He, Ruei-Jin Hu, Po-Pin Wu, Zong-Ying Xie, Chungyu Institute of Technology