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Xiao-Shi-Mi – Snack Seeker Mushroom Shortbread

[Food Packaging]


Taichung Xinshe Dist Peasant Association, Taichung City


Hoora Design, Chiayi

Creative Direction

Huang-Yu Xu

Image Editing

Jing-Hui Wang

Xinshe is a city near the mountainous area in the middle of Taiwan, famous as the place of origin of fresh mushrooms. The Xiao-Shi-Mi shortbread is made of the high-quality dried mushrooms produced in Xinshe. The packaging design adopts hand-drawn illustrations of local characteristics, such as the Sea of Flowers and animals common to the region. Three boxes with different motifs are included in a decorative gift box. Due to their shape and colour scheme, the individual elements combine to form a harmonious whole.

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This project can be found in the
International Yearbook Communication Design 2016/2017.