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Yi Fu Tang Bakery

[Food Packaging]


National Taipei University of Business, Taoyuan City


Shih Ting Wang, New Taipei City Yi Syuan Zeng, Hualien City Zi Yun Lan, Taichung City

The packaging for the lemon cakes of the Taiwanese bakery Yi Fu Tang displays a fresh, box-like design. The carton with the print of a lemon on it indicates the content. The inner folds of the carton are curved, making it easier to open. The carrier bags, which come with it, have, on the one hand, a scissor cut which is also in the shape of a lemon. On the other hand, they are printed with traditional patterns. The colour design of the packaging suggests, above all, the two main aromas of the cake.

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This project can be found in the
International Yearbook Communication Design 2016/2017.