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Smart Buttons

[Food Packaging]


The Clock, London


Pearlfisher, London


Louise Nason, Melt, London


Peter Horridge, Cheshire

Smart Buttons are small, handmade chocolate buttons in different flavours. In order to make eating little amounts of chocolate with 80 per cent pure cocoa tempting for consumers, a colourful packaging concept was developed. It conveys the health effects of the product in an appealing way, above all through product names such as Power Buttons. The buttons come in a reusable tin that can be kept handy for the occasional treat. The design is printed on the tin container, which is lined with a rose-gold interior and features a metal clasp to complete the simple, elegant packaging.

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This project can be found in the
International Yearbook Communication Design 2016/2017.