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Paris Baguette

[Gift Packaging]


SPC, Paris Baguette, Seoul


SPC, Paris Baguette, Seoul

Creative Direction

Soo Jin Lee

Graphic Design

Yehi Ahn, Min Hyung Seo

Project Management

Hee Soo Her

Structural Design

Min Ho Dong

In order to differentiate the gift packages of Paris Baguette from competing products, a series of illustrations of various characters was selected to represent the brand image. The design of each package makes a witty, charming and luxurious impression and features the image of a traditional bakery. Examples of the fun illustrations include a French poodle riding a bicycle with a cake, a patissier bear driving a Citroën car and a Parisian boy in a hot-air balloon. With this imagery and the brandappropriate colour scheme, the packaging aims to appeal to consumers with its warm and friendly design.

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This project can be found in the
International Yearbook Communication Design 2016/2017.