06-02924
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SoFruPack

[Food Packaging]

Client

SoFruPack

Design

Smurfit Kappa Poland

Concept

Jakub _wi_tek


The berry punnet set contains four punnet sizes (250 g, 500 g, 1 kg, 2 kg) and special collective trays for facilitating the shipment. They fit precisely into the trays, making palletisation and transportation of the boxes much easier. This solution also provides protection of the berries during the entire supply chain process. Moreover, the special shape of the open bottom of the tray ensures accurate airflow during transport, preventing dampness and mould. The design uses two-colour printing on corrugated cardboard, emphasising its ecological origin and the premium quality of the berries.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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