06-03781
Click on image to view high resolution
06-03781
Click on image to view high resolution

Theopetra

[Beverage Packaging]

Client

Tsililis Winery, Athens

Design

k2design, Athens

Creative Direction

Yiannis Kouroudis


This packaging design was created for wines from organically grown grapes in the family vineyards of the Theopetra Estate. The vineyards of the estate extend around the prehistoric cave of Theopetra at the foothills of the Meteora Rocks. The imagery artfully highlights the mystery of Meteora: red blotches of colour, which are reminiscent of fingerprints, adorn the label and make it easy to choose between several types of wine. The four different key visuals also create a characteristic and distinctive overall image on the white cardboard packaging.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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