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Maggi Bouillon Nature

[Food Packaging]


Nestlé Suisse SA, Vevey


ARD Design Switzerland, Vevey

Art Direction

Alexandre Guignard

Graphic Design

Dylan Abt

Maggi Bouillon Nature is the brand’s first bouillon with entirely natural ingredients. In order to stand out visually from the classic bouillon range, the agency developed a packaging that is noticeably different. The typography and illustrations, as well as the type of paper, were chosen to emphasise the product’s naturalness and simplicity. In order to target a health-conscious audience, the natural recipe and its main ingredients are not only depicted but also named, resulting in a refreshing bouillon packaging.

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This project can be found in the
International Yearbook Communication Design 2016/2017.