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24 Solar Terms & 10 Traditional Festivals

[Event & Exhibition Poster]


Runwellbrand, Dalian


Runwellbrand, Dalian

Art Direction

Zheng Zhong

The ancient Chinese calendar divides the year into 24 solar terms based on the exact astronomical positions of the sun and moon. Many of the most important traditional festivals in China are also related to natural conditions and the cycle of the year. The poster intends to raise awareness for these cultural traditions and to create respect for nature, which every individual is a part of. Aesthetically combining intricate and large images as well as font elements, the artist’s language reflects both the fragility and the power of nature.

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This project can be found in the
International Yearbook Communication Design 2016/2017.