08-02562
Click on image to view high resolution
08-02562
Click on image to view high resolution
08-02562
Click on image to view high resolution

Hell (Wir haben kein Wort dafür) Guru

[Event & Exhibition Poster]

Client

Museum für Gegenwartskunst Siegen

Design

hauser lacour kommunikationsgestaltung gmbh, Frankfurt/Main

Creative Direction

Giorgio Sadotti

Graphic Design

Alexander Katchko, Kristina Schmidt

Production

LM Druck, Freudenberg


The screen-printed poster was created for an exhibition by British concept artist Giorgio Sadotti. It attracts attention by subversively refusing to reduce the layout to essential elements. Complexity is the theme here, since the poster not only announces that Sadotti’s exhibition takes place, but also serves as an exhibit itself. With fluorescent ink printed on reflective PET foil, the poster highlights the artist’s intention of giving a fresh impetus to otherwise neutral and functional museum spaces.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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