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New Crescent Font



Tensentype, Beijing


Beijing Yuanlong Yato Culture Dissemination Co., Ltd., Beijing


Xin Yue

Chinese characters have their roots in pictography and calligraphy, which is all about artistic handwriting and personal style. The New Crescent font has reverted to ancient Chinese ideographic script by incorporating design techniques of Western fonts. As a result, the typeface authentically expresses the value of traditional symbols, while at the same time satisfying modern aesthetic demands through its functional, even stroke width and its fresh appeal.

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This project can be found in the
International Yearbook Communication Design 2016/2017.