10-00429
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10-00429
Click on image to view high resolution
10-00429
Click on image to view high resolution
10-00429
Click on image to view high resolution
10-00429
Click on image to view high resolution

U-DING

[Advertising Illustration]

Client

U-DING, Beijing

Design

HaiDiLao, Brand Management Department, Beijing

Art Direction

Camidi Liu

Artwork

Danyan Zhao

Creative Direction

Bamboo Huan


The online-to-offline restaurant U-DING selling a special Chinese cuisine, Maocai, has illustrated its brand appearance with detailed and imaginative images. The company’s slogan “choose or dare” was inspired by the popular game “truth or dare”. By showing creatively arranged ingredients, the advertising illustrations seek to intrigue young customers to compose hotpot dishes themselves. With dynamic effects, in a humorously animated style and occasionally referring to traditional narratives, the motifs are highly entertaining and contribute to increasing brand awareness.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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