The Creative Class

This video series, designed and built for the cloud-based file transfer service WeTransfer, puts some of today’s most influential creatives, who have caused a stir across various fields, centre stage: Damon Albarn, Stefan Sagmeister, Tom Dixon, Marc Hare and Fred Deakin. They share their thoughts, inspirations and opinions on creativity, the industry or “how technology is changing it all”. The pure, full screen videos, which abstain from unnecessary buttons and distractions, allow the viewer to be fully immersed in the interview. Thus, WeTransfer expressively demonstrates that there is a global exhibition of creative talent at its heart, offers a platform for creative exploration that features untraditional advertising and puts discovery at the centre.