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A Hopeful Story about Our Future



The Swedish Forest Industries Federation, Stockholm


BVD, Stockholm


Lennart Durehed


Mattias Jersild

This brochure for the Swedish Forest Industries Federation is designed to communicate the possibilities that the forest has to offer in the pursuit of a sustainable future. The assignment was to create a visionary story with the forest as the hero and character, a story that is intriguing and uncomplicated. Tactile and innovative materials play an important role in illustrating the opportunities for innovation provided by the forest. The cover is printed on FibreForm®, a material that can even be used for recyclable paper bottles. To increase the tactile feel, the cover is also embossed, debossed and foiled.

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This project can be found in the
International Yearbook Communication Design 2016/2017.