12-03787
Click on image to view high resolution
12-03787
Click on image to view high resolution
12-03787
Click on image to view high resolution
12-03787
Click on image to view high resolution

Mercedes-Benz Fair Stand IFAT 2016


Client

Daimler AG, Mercedes-Benz Vertrieb Deutschland, Berlin

Design

einsagentur Schäuble GmbH, Karlsruhe Waidmann/Post GmbH, Braunschweig


Since Mercedes-Benz sponsors the German national football team, the brand’s proximity to soccer marked its appearance at the 2016 IFAT trade fair. The stand area was converted into a stadium including typical elements such as a grass pitch, a platform and a scoreboard. The staging was completed by the vehicles on display, which posed as players with individual skills in a strong team (German for team: “Mannschaft”). Thus, visitors encountered a coherent image, which inventively took advantage of the sport’s emotional appeal to highlight the exhibits.

You want to submit your projects to the Red Dot Design Award? Please enter here.

This project can be found in the
International Yearbook Communication Design 2016/2017.

back