13-02965
Click on image to view high resolution
13-02965
Click on image to view high resolution

FC Burger Munich – The McDonald’s Stadium Take-Over

[Facade Design]

Client

McDonald’s Deutschland Inc., Munich

Design

Leo Burnett Germany, Frankfurt/Main thjnk ag, Hamburg

Concept

Till Rothweiler, Andreas Daum

Creative Direction

Andreas Pauli, Armin Jochum, Jörg Hoffmann, Christoph Wick


The McDonald’s Stadium Take-Over was staged as an attention-grabbing teaser one week before the launch of the fast food chain’s new burgers. The Allianz Arena in Munich, Germany, lent itself as the venue, since it is not only shaped like a burger but also belongs to one of the most famous soccer clubs in Germany. For three days, 300,000 LEDs transformed the 26,000 sqm facade of the stadium into a giant burger, creating large outdoor advertising at one of Germany’s busiest freeway interchanges. On social media, this resulted in immediate discussion about the new burger.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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