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Mister Spex

[Brand Store]


Mister Spex GmbH, Berlin


dan pearlman Markenarchitektur GmbH, Berlin

The first stationary store of Mister Spex aims to create a brand experience that raises the brand’s online appeal among a new offline target audience. Oak combined with matt white, grey and accents in green creates a space that promotes a modern yet cosy atmosphere. The logo on the back wall with its curved shape and indirect lighting gives the look of a curtain opening up the shop. Backlit displays and easy-to-read information boards create the link to the online offerings, inviting customers to browse and purchase glasses both online and offline.

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This project can be found in the
International Yearbook Communication Design 2016/2017.