14-03185
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Tostitos Party Zone

[Event Design]

Client

PepsiCo, Purchase, New York

Design

PepsiCo Design & Innovation, New York

Creative Direction

PepsiCo Design & Innovation, New York Design Group Italia, Milan

Technical Direction

3M GTG, Munich


The Tostitos Party Zone delivers an exciting experience based on football at New York’s MetLife Stadium. Designed as a scoop-shaped structure, it invites people to gather and play while waiting for the game. Using proprietary technology consisting of LED panels moving on tracks, it reacts to digital content and is programmed with two sequences. An eye-catching animation with energised music was staged around the topic of “Bringing the Party”. Furthermore, an American football video game using crowd-recognition technology allows a large number of fans to play in two teams at the same time – and thanks to this technology, the more synchronised the team, the better it performs.

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