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15-02319
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15-02319
Click on image to view high resolution
15-02319
Click on image to view high resolution
15-02319
Click on image to view high resolution

TE Connectivity: Virtual Connected Car 3D Product Explorer

[User Interface Design]

Client

TE Connectivity Germany GmbH, Bensheim, Germany

Design

COSALUX GmbH, Offenbach, Germany, TE Connectivity Germany GmbH, Bensheim, Germany

3D/Motion Design

Stanko Beronja, COSALUX GmbH

Art Direction

Timothy Simms, COSALUX GmbH, Holger Brinkmann, TE Connectivity Germany GmbH

Development

Frank Köhnke, COSALUX GmbH

Managing Director

Alexander Coelius, COSALUX GmbH

Project Management

Alex Besparis, COSALUX GmbH, Holger Brinkmann, TE Connectivity Germany GmbH


The 3D product explorer developed with TE Connectivity, a leader in connectivity and sensors, showcases 120 automotive products in a freely movable transparent model of a transparent car. Presented on a 98” 4K screen and two smaller flanking screens, this model was transferred into a real-time game engine. In a multistage conversion of industry data, a real-time renderable number of polygons was obtained and then, in combination with lighting and textures, successively increased. The intuitive interface invites viewers to navigate freely through the high-resolution transparent car, to view it from any perspective and to explore the complex products, resulting in a fascinating experience.

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This project can be found in the
International Yearbook Communication Design 2017/2018.

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