16-02534
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16-02534
Click on image to view high resolution
16-02534
Click on image to view high resolution
16-02534
Click on image to view high resolution
16-02534
Click on image to view high resolution

EXR Korea

[Website]

Client

LEE & HAN Co., Ltd., Seoul

Design

designfever, Seoul

Creative Direction

Juhwan Lee

Project Management

Hyunjoo Lee

Strategic Planning

Sarah Kim

Technical Direction

Hyungju Sin

Web Design

Jooheon Oh


The relaunched website of EXR Korea, a clothing designer and retailer, introduces the new brand identity by dividing it into two main sections visualising the style of the brand and emphasising the key brand elements. “The X house” section serves as a place for artist collaborations and other activities that exemplify the new brand direction through visual communication and respective events. The “What’s new” section introduces products and collections, presenting their appeal through texts and images that coincide with the mood of the season.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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