16-03155
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16-03155
Click on image to view high resolution
16-03155
Click on image to view high resolution
16-03155
Click on image to view high resolution
16-03155
Click on image to view high resolution

Mercedes-Benz Lifestyle Configurator

[Website]

Client

Daimler AG, Stuttgart

Design

Berylls Strategy Advisors GmbH, Munich NOLTE&LAUTH GmbH, Stuttgart

Digital Concept

Jens Schlüter, Markus Mannes, NOLTE&LAUTH GmbH

Programming

Sebastian Loose, Sebastian Luxem, NOLTE&LAUTH Thomas Niessen, SBN Data Technologies Hendrik Stange, Dr. Claus-Peter Buszello, Fraunhofer Institute for Intelligent Analysis and Information Systems IAIS, Sankt Augustin

Project Management

Malte Broxtermann, Rosita Kraus, Berylls Strategy Advisors GmbH Frank Sesselmann, NOLTE&LAUTH GmbH Armin Seidel, Daimler AG


Mercedes-Benz offers its customers an intelligent and innovative way to experience, explore and engage with their vehicles – the Mercedes-Benz Lifestyle Configurator. It is designed to make vehicle selection easier, faster and more personal, while addressing the needs of customers with little or no particular affinity to technology. With a clear focus on the individual preferences, users are guided in an interactive manner through different aspects of their lifestyle, which cover diverse areas such as travel, sports and living. A powerful algorithm operates invisibly in the background and introduces Mercedes-Benz customers to their individual vehicle recommendations including accessories.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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