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19-02352
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19-02352
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Show City Times Production Logo


Client

Beijing Show City Times Entertainment Ltd., Beijing

Design

Grass Jelly Studio, Taipei

Animation

Weiting Chen, Ida Chen, Nigel Huang, Chia Hua Yu, Winson Chao

Executive Production

Muh Chen, Bryan Yu

Film Direction

Showy Lin

Music/Sound Design

CO-OP Music Works, Taipei

Project Management

Iris Liao


This animated logo is characterised by two elements. One is a reference to the legend of Pangu, the first living being and the creator of everything in Chinese mythology, according to which light and shadow were introduced to the formless chaos that was the universe. The other element is the mark left by a seal, how it was stamped on artefacts or documents in ancient China to indicate authenticity and authority. The logo thus intends to imbue every film launched with quality and express how the Chinese film company takes a broad view of the entire world.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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