19-03921
Click on image to view high resolution
19-03921
Click on image to view high resolution

Audi Magazine Movie – Tour de Force


Client

AUDI AG, Ingolstadt

Design

loved gmbh, Hamburg

Account Management

Peter Matz, Daniel Albrecht

Creative Direction

Rouven Steinke, Mieke Haase


Two questions formed the starting point for this film: What better place to test the Audi R8 V10 plus than one of the world’s toughest racetracks? And what better way to discover the Isle of Man than with local hero and Tourist Trophy legend Richard “Milky” Quayle on his Ducati 1299 Panigale S? The two vehicles get on the TT racetrack together, while the record holder looks back on the history of this particular race, talking about challenges and experiences. The film impressively plays with dynamism and elegance, with power and calm, while exploring the scenery that makes the Isle of Man so unique.

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This project can be found in the
International Yearbook Communication Design 2016/2017.

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