Deutsche Stimmklinik – The Voiceprint

The corporate design for Deutsche Stimmklinik uses the sound of the human voice in an innovative manner to create the clinic logo. At the clinic, the voice of every new patient is usually analysed and recorded in a multidimensional voice profile. With the aim of creating a distinctive logo, the designers worked closely together with the clinic in order to develop a process that allows the visualisation of this complex quantitative analysis along the spectral lines of a special matrix. This process transforms the spectral voice information into a visual graphical pattern. As a result, all patients receive their individual voiceprint, which is as unique as their fingerprint. The logo of the clinic shows the voiceprint of its founder and initiator. The individual voiceprint of each patient is also part of the patient file, allowing easy identification of all patients through their own version of the clinic logo.