Why to take part?

Receiving the renowned Red Dot acts as proof of the excellent design achievements of professionals and up-and-coming talents alike, thus symbolising a seal of quality of their ability. Companies in particular are realising more and more that not only the quality of their products but also their communication design leads to an essential unique selling proposition on the market.

Red Dot laureates have a marketing instrument that will pass the test of time which they can use to set themselves apart from their competitors and which generates global interest. Red Dot also takes an active role on behalf of its winners. Whether at the various exhibitions or on the internet – Red Dot creates top-notch visibility for the award-winning works. And as if all of that were not enough, the award-winning creative works are immortalised in the International Yearbook Communication Design.

Red Dot Winner Label

International Yearbook


  • Red Dot 21

  • Red Dot 21 is the online portal for good design in the 21st century. After an extensive relaunch, it shows design in all of its nuances and offers people interested in design a possibility to get comprehensive information on design innovations, trends and news. As a designer, an agency or a design office, a presence on Red Dot 21 automatically raises your online visibility and allows you to benefit from the strong reputation of the Red Dot Award.

    Works entered in the Red Dot Award: Communication Design 2017 will automatically be published on Red Dot 21 provided that you have given your consent when registering.

    More information is available at: www.red-dot-21.com


  • Red Dot on Tour

  • Conquer the creative urban hubs of the world! Be it Berlin, Essen or Singapore: Your prize-winning projects will go on tour, inspire an international public and introduce your performance far beyond the borders of your own country.


  • Online exhibition

  • Staged in multimedia: For all those, who want to be up-to-date in communication design, the presentation of the best designs is an inspiring venue.

    Online Presentation


  • Design on Stage

  • In an impressive special exhibition, Red Dot presents groundbreaking and cosmopolitan works of the international communication design in Berlin, Germany. No matter if surprising key visual, witty packaging or a touching film – all exhibits have delighted the international Red Dot jury with their extraordinary quality and will be presented to the public during the Designer´s Night.  Furthermore, a selection of projects will be displayed at the Museum für Kommunikation, Berlin.


  • PR & Press service

  • Excellent projects need excellent communication. All our winners can profit from the world wide network of the Red Dot cosmos. Be it the german “Novum, one of the leading and most influential design magazines, or “Design42Day”, the international platform for the design elite, oder “Brand Magazine” in Hong Kong – with th help of wide-coverage media cooperaions and international press contacts you can give voive to your success. We are pleased to support you.

    PR & press service


  • Red Dot App

  • Fast and uncomplicated access to the Red Dot world

    The Red Dot App is a visually stunning source of inspiration for anyone in the creative industries or with an interest in design. High-quality image galleries sorted by category help users to get a fast overview of the latest design trends and show a colourful picture of current design developments. The app presents a total of more than 2,700 design products and works of communication design that have won the Red Dot Award, along with descriptions and further links. In addition, the Red Dot Maps function integrated in the app offers hints for the ‘analogue’ world of design. The Red Dot Maps contain more than 25,000 design locations worldwide, such as design offices and agencies, design museums, design fairs and events, design shops and showrooms.

    As a laureate, your award-winning projects will automatically be present in the Red Dot app for a period of one year. The basic entry with images and information relating to the project is compiled based on your yearbook entry.

    You can get a brief insight into the Red Dot App and its functions here.

    The Red Dot App for Apple and Android devices is free of charge and can be downloaded here:

    Apple App Store

    Google Play Store


  • International Yearbook Communication Design

  • Honoured within the Red Dot Award: Communication Design – eternalised in the standard reference for international communication design. Who makes it into this yearbook belongs to the design elite and is a driving force for the creative branch: a guarantor for worldwide attention.

    Buy now in the Red Dot Shop


  • Red Dot Label

  • Whether on your own website, as imprint on a packaging, in ad campaigns or TV spots:
    As a seal for remarkable design quality, the Red Dot offers numerous possibilities of communicating your success. Take advantage of this chance!