Client: PUMA SE, Herzogenaurach, Germany
State of Emergency – SWM Annual Report 2013
The annual report for Städtische Werke Magdeburg (SWM) with the title “State of Emergency” deals with the city’s struggle against the flooding in 2013. A captivating report was produced that successfully combines the challenges for and concerns of Magdeburg’s citizens with the spirit of SWM. Enclosed in a sandbag, the annual report instantly piques readers’ curiosity as to its content. A neon-red water level line leads readers through a flood of experiences, described through photojournalism, Facebook posts and interviews, presenting SWM as a committed and dependable utility company.
Credits
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Client:SWM – Städtische Werke Magdeburg GmbH & Co. KG, Magdeburg
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Design:wirDesign communications AG, Braunschweig
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Creative Direction:Brigida Kempf
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Art Direction:Frederik Wilken
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Graphic Design:Antje Kaiser
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Account Management:Elke Lüders
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Production:Annette Bartsch