University: National Yunlin University of Science and Technology, Douliu City, Yunlin County, Taiwan
Beverage Packaging
Social Geometry
The design of this packaging for vodka in five different flavours is colourful, lively and eye-catching. The labels of the bottles and the outer packages as well display expressive illustrations. Analogous to the various human characters, they assign certain properties to them: lively, elegant, aspirant, steady or profound. Thus, for example, the round form represents, among others, profundity, strength and passion and thus corresponds with the powerful yet refreshing taste of a mojito.
Credits
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Design:Yi-Jyun Jheng, Asia University
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University:Asia University, Taichung City, Taiwan
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Supervising Professor:Hsiao-Pei Hou