Client: WWF World Wide Fund for Nature, Berlin
Print Ad,3D Video
Frankfurt Zoo – Holoquarium
Frankfurt Zoo has one of the most beautiful aquariums in Germany. However, most visitors do not know about it. To change this, a traditional print ad was brought to life with a 3D video. All that is needed is a smartphone with QR code reader and the piece of plastic film that comes with the print ad. By bending the film into a pyramid and placing it on their smartphone, viewers create a mini-aquarium with its underwater inhabitants as a 3D projection. Anyone who wants to see more of the underwater world is thus invited to visit Frankfurt Zoo aquarium.
Credits
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Client:Frankfurt Zoo, Frankfurt/Main
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Chief Creative Officer:Andreas Pauli
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Art Direction:Hugo Moura, Michael Fluhr
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Film Editing:Kai Rossbach
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Design:Leo Burnett Germany, Frankfurt/Main
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Creative Technology:Viktor Kislovskij
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Creative Direction:Hans-Jürgen Kämmerer