Client: Shenzhen Yihaoshan Tea Co.,Ltd. Shenzhen, China
Packaging
Le Santi
Le Santi is a trademark for a weightloss food line. The distinctive packaging design aims to appeal to both women and men who want to lose weight in a pleasant way. In order to convey that one can lose weight anytime, a pictorial language has been created which vividly illustrates the weight-loss process. The packaging presents graphic shapes subjected to a visual metamorphosis of becoming thinner in the “waist”. By means of this visual metaphor, the brand message is communicated in a unique and convincing manner.
Credits
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Client:Vertex, Saint Petersburg
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Art Direction:Arina Yushkevich, Ksenia Alekina
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Concept:Veronica Toropsova
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Design::Otvetdesign, Saint Petersburg
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Account Management:Aleksandr Bakin
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Creative Direction:Vladimir Fedoseev