Client: Shenzhen Yihaoshan Tea Co.,Ltd. Shenzhen, China
Food Packaging
KETTLE® Chef’s Signature Range
The task was to create the visual identity and packaging design for this company’s new premium range, Chef’s Signature. The new design had to communicate the expertise of KETTLE Chef Chris Barnard, the source of the ingredients, the lovingly crafted messaging and premium cues, whilst being differentiated from other KETTLE ranges. The solution uses the Chef’s chopping board as a holding device that contains all the product information and a natural background for the ingredients. The distinctive colour scheme of the foil bags enables easy product differentiation, while the key visual has an appetising look.
Credits
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Artwork:Sebastian Cox
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Creative Direction:Clem Halpin
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Head of Design:David Turner, Bruce Duckworth
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Design:Turner Duckworth, London/San Francisco
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Graphic Design:Jessie Froggett, John Randall, Christian Eager
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Photography:Steve Baxter
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Account Management:Monica Annesanti
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Client:Kettle Foods, Norwich