Branding
FoREST IN PEACE
In April 2014, the Korean ferry MV Sewol capsized in the Yellow Sea. 304 passengers, many of them high school students, were killed. After the disaster, a crowd-funding for a memorial forest was launched. Its catchy title contained both the object of the campaign and a blessing for the dead. The campaign’s visual signet was a map which effectively combined the place of the catastrophe with the location of the planned forest project. The project achieved twice the funding goal, and a forest of extremely long-living ginkgo trees could be planted.
Credits
-
Brand Design:Boyoung Kim, Yerim Kim, inspire/d
-
Business Strategy Direction:Jaehyun Kim, Crevisse Partners, Seoul
-
Architecture:Sooin Yang, LIFETHINGS, Seoul
-
Client:Tree Planet, Seoul
-
Chief Executive Direction:Hyungsoo Kim, Tree Planet
-
Film Direction:Youngjin Jang, Vision Statement, Seoul
-
Project Direction:Mincheol Jeong, Tree Planet
-
Art Direction:Boyoung Kim, inspire/d
-
Project Management:Jaeeun Lee, Tree Planet
-
Creative Direction/Brand Naming:Dongmin Kim, inspire/d
-
Photography:Jungwon Park, Studio ist, Seoul
-
Project Planning:Hanna Lee, Tree Planet
-
Project Production:Sean Hepburn Ferrer, Honorary Chair of Audrey Hepburn Society, Florence
-
Design:inspire/d, Seoul