Client: Campo Grafico Association, Milan, Italy
Book
Lululux
Lululux was conceived as a humorous game of re-signification that questions players’ perceptions. It features 20 napkins, six place mats and eight coasters, each silk-screened with one of the 34 fragments, creating a multiplicity of reading possibilities. As such, it is designed to serve as a transformative element of the reading experience. Lululux is unbound by fixed structures, but rather spread across a narrative dining set. Readers are invited to read it sequentially, one format at a time. However, if readers decide that this book is not their thing, they can use it for setting the dinner table.
Credits
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Client:Lote 42, São Paulo
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Art Direction:Gustavo Piqueira
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Design:Casa Rex, São Paulo
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Design Assistance:Marianne Meni
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Graphic Design:Gustavo Piqueira, Samia Jacintho