Pengtai Korea

Pengtai Korea, a Samsung Group Cheil Worldwide subsidiary, has a workforce of 250 professionals specialised in digital services, who serve global-minded clients in Korea and across the world. The company’s website puts the staff in the foreground, whose diverse backgrounds and job specialisations represent the international business alignment. The black-and-white photographs of the employees are cut out and placed into the virtual space to express their dedication to the digital medium. In addition, the rectangular frame, which is part of the brand’s logo, is used as a recurrent graphical element, for example to highlight text, and simultaneously symbolises “a window looking out onto the world”.